SEO/SEM Associate

Job description

  • Position Title: SEO/SEM Associate
  • Type: Full-time, Fixed-term contract for 12 months renewable
  • Location: Remote in Asia
  • Application Closing Date: 28 March 2025
  • Expected Start Date: As early as possible

ABOUT CUTTLEFISH DIGITAL:

Cuttlefish Digital is a dynamic and impactful digital communications agency. We develop and deliver creative digital campaigns for clients focusing on climate action and energy transition in the Asia Pacific region. As part of a global network of communicators, researchers, marketers, and advocacy strategists, we work with non-profit partners to campaign for clean energy.

About the role

As a SEO/SEM Associate, you will be responsible for three portions of work; SEO/SEM/GEO technical support, insights support and other team Support. This role requires a solid understanding of performance marketing, conversion, and online customer acquisition. In addition, you should have proven experience in SEO/SEM, website analytics tools (e.g, Google Analytics), SEO tools (e.g. Ahrefs, SEMrush, SERanking) and working knowledges of HTML, CSS, JavaScript development and constraints and UX/UI.

RESPONSIBILITIES:

SEO/SEM/GEO technical support (60%)

  • Develop and execute SEO/SEM strategies and overall approach for ETA, CITA and ETJ platforms, with clear and measurable KPIs
  • Produce keyword analysis for SEO/SEM campaigns
  • Create SEO content briefs and provide relevant feedback for content writers where necessary
  • Support SEO editing, indexing, link-building strategies
  • Perform competitor analysis to identify content gaps and areas for improvement in website design
  • Monitor and report on search trends and SEO performance and provide actionable recommendations for improvement
  • Identify technical SEO issues and recommend solutions to improve website structure and performance.
  • Conduct SEO and website A/B testing to enhance website's visibility and performance.
  • Keep up to date on SEO/GEO, AI search, marketing and other relevant industry trends and provide insightful recommendations
  • Identify relevant opportunities and implement solutions for the betterment of the sites including, but not limited to, performing Semantic HTML Optimization, updating outdated contents, optimising webpages for desktop/mobile/tablet devices
  • Provide relevant feedback to content, design and structure the websites in a User + SEO/GEO-friendly way
  • Provide quality feedback on CRO

Insights support (30%)

  • Social listening report support when required
  • Performing social media landscape analysis
  • Adapt keyword research and domain competitor analysis to support digital marketing strategies
  • Provide insight reports on website and marketing performance
  • Assist with other insights support where applicable

Team Support (10%)

  • Act as the Cuttlefish’s main SEO/SEM contact point with desks, ensuring desk expectations are managed, desks have a clear sense of how much effort and resource it would take, and campaigns are driven forward
  • Provide SEO training and support to the network when required i.e. train key partners on SEO, help with hiring other SEOs and writers
  • Contribute to funder proposals with ideas for future SEO/SEM resourcing and campaigns
  • Liaison with the GSCC digital teams to ensure proper implementation of SEO best practices
  • Support GSCC sites and key partner sites with ongoing SEO

Preferred experience

  • 3+ years experience as an SEO specialist, preferably in an agency or campaigning environment
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Proven experience in an SEO/SEM specialist role
  • In-depth experience with website analytics tools (e.g, Google Analytics)
  • In-depth knowledge of SEO tools (e.g. Ahrefs, SEMrush, SERanking)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Knowledge of user experience (UX) and user interface (UI)
  • Up-to-date with the latest trends and best practices in SEO and SEM, including AI Search
  • Demonstrated ability to complete projects in line with scope, budget, and timeline
  • Ability to coordinate and deliver and work with other team members
  • Comfortable working independently and as part of a remote team
  • Understanding of digital marketing and campaigning, preferably in using digital for social change and advocacy campaigns
  • Strong organizational skills
  • Written and verbal communication skills in English
  • Sound understanding of global climate and energy-related issues

HOW TO APPLY:

To apply for this role, complete the application form. with the attached CV and Cover Letter (not more than one page) outlining your motivations and experience by 28 March 2025 at 5 PM GMT

Cuttlefish Digital is an equal-opportunity employer, and we encourage candidates from diverse backgrounds to apply.